Most heart-driven projects derive from heartbreak. That is us. Two sisters trying to piece together our broken hearts and find a way to work through grief and create an everlasting memory of a little lost love.
A precious little soul who spent only 3 days earthside following his traumatic entrance into the world.
Struggling with the senselessness of losing baby Jack, our healing process saw us needing to honour him and be able to keep him at the forefront of our minds. It was here that Snuggly Jacks was born. Our little namesake Jack is planted firmly in our hearts and our minds and with his name often passing through our lips, he is part of our brand and our story.
Whilst we may have lost Jack, we will always remember him. The Snuggly Jacks brand is his legacy and a reminder of the fragility of life and the power of love.